History
In 1952, Late Shri Vidya Prakash Started the Company by manufacturing Laundry Soap, Washing Powder and Detergents under the brand name “CHHOKRA”. Later on in 1970 the business was joined by Shri AmritLal Gupta who further developed the business to the adjoining States of J&K, Hp, Rajasthan, Haryana. “CHHOKRA” has become a leading quality brand of North India and is also like Deraod Beas (where only high quality products are used) At present rejesh Gupta and Chandan Gupta have joined the business to continue to build up the quality procedures of the new unit at Jagraon.

MACHINERY
The High and Low Pressure Boilers have been supplied by Thermex Ltd. (One of leading manufacturers of Boilers). The Splitting and Distillation Machinery has been procured by the best machinery suppliers. The Soap Plant Machinery suppliers. The Soap Plant Machinery has been supplied by Milindia Ltd. (The best machine supplier of Asia). The plant has PLC system for operating the plant automatically and all other machinery has been supplied by SulzerLtd.. We have highly qualified professional and skilled work force to maintain the quality of the products manufactured.